All three of my dogs adore these and importantly help to keep their teeth clean!
I loved the variety and the dog loved the food thankyou
Whether it’s a weekly meal plan or our scrumptious wet food, everything we make starts close to home and is packed with real, natural ingredients—no fillers, no fake stuff, no weird bits. Just carefully cooked, tail-wagging goodness in every bite.
Our health-first weekly meal plans offer a choice of five functional menus, each developed with real nutritional purpose. Variety is more than just tasty—it’s essential to long-term wellness.
Chicken Stew
Superfood Complete Crunch
Immune-boosting Treats
Healthy Dental Chew
Protein-powered chicken with chunky vegetables plus Superfood Complete Crunch for a taste and texture your dog will love.
Naturally occurring collagen for healthy joints & skin
Prebiotics to keep your dog's gut happy
Minimum 60% protein
Chicken stew with veggies
Ingredients: Chicken (60%), Broth, Rice (3%), Pumpkin (2%), Carrot (1%), Peas (1%), Blueberries, Minerals, Salmon Oil, Kelp.
Analytical constituents: Crude Protein 10.2%, Crude Fat 5%, Crude Fibre 0.7%, Crude Ash 2.5%, NfE 3.6%, Calcium 0.21%, Phosphorus 0.16%, Moisture 78%. Nutritional additives (per kg): Vitamin D3 (3a671) 200 I.E., Zinc 25mg,
Manganese 1.4mg, Copper 1mg, Iodine 0.75mg.
Beef Superfood Complete Crunch
Ingredients: 65% Beef (Freshly Prepared Angus Beef (35%), Dried Beef (25%), Beef Fat (5%)), Sweet Potato, Beans, Beet Pulp, Dried Superfood Blend* (Including Carrot, Green Beans, Cauliflower, Tomato, Courgette), Omega 3 Supplement, Minerals, Joint Pack (Glucosamine 178 mg/kg, Methylsulfonylmethane 178 mg/kg, Chondroitin Sulphate 125 mg/kg), Fructooligosaccharides (175 mg/kg), Mannanoligosaccharides (50 mg/kg), Olive Extract (0.01%) *Each equivalent to 4% fresh ingredients Analytical constituents: Crude Protein 38%, Crude Fat 16%, Crude Fibre 4%, Crude Ash 6.5%,Moisture 8%, NFE 27.5%, Metabolisable Energy 382 kcal/100g, Omega 6 Fatty Acids 1.2%, Omega 3 Fatty Acids 0.7%, Calcium 1.1%, Phosphorus 0.9%, Collagen 14%
Nutritional additives: Vitamin A 14,423 IU, Vitamin D3 2,000 IU, Vitamin E 96 IU, Zinc 153 mg, Iron 48 mg, Manganese 34 mg, Copper 14 mg, Iodine 1.7 mg,
Selenium 0.38 mg.
Or Salmon Superfood Crunch
Ingredients: 65% Salmon (35% Freshly Prepared Salmon, 23% Dried Salmon, 4% Salmon Oil & 3% Salmon Stock),Sweet Potato, Beans, Beet Pulp, Dried Superfood Blend (Including: Dill, Spinach, Fennel, Asparagus, Tomato),Omega 3 Supplement, Minerals, Vitamins, Pre-biotics: Fructooligosaccharides (192 mg/kg), Mannanoligosaccharides (48mg/kg), Olive Extract (0.01%). Analytical constituents: Crude Protein 32%, Crude Fat 15%, Crude Fibre 2.5%, Crude Ash 9%, Moisture 8%, NFE 33.5%, Metabolisable Energy 378 kcal/100g, Omega 6 1.3%, Omega 3 3.4%,Calcium 1.8%, Phosphorus 1.1%, Collagen 4%. Nutritional additives: Vitamin A 14423 IU, Vitamin D3 2,000 IU, Vitamin E 96 IU, Zinc 48mg, Iron 48mg, Manganese 34mg, Copper 12 mg, Iodine 0.96mg.
Immune-boosting duck bones treats
Ingredients: Freshly Prepared Duck 40%, Freshly Prepared Chicken 24%, Sweet Potato 13%, Potato, Peas, Vegetable Protein, Minerals, Chicken Gravy 1%, Nucleotides 1%, Cellulose, Omega 3 Supplement, Prebiotics: Fructooligosaccharides (FOS 4,807 mg/kg), Beta Glucans (3,223 mg/kg), Mannanoligosaccharides (MOS 1,201 mg/kg) Camomile, Lavender. Analytical constituents: Crude Protein 25%, Crude Fat 16%, Crude Fibre 4.5%, Crude Ash 7.5%, Moisture 8%, NFE 39%, Metabolisable Energy 371 kcal/100g, Omega 6 Fatty Acids 2%, Omega 3 Fatty Acids 0.5% Nutritional additives: Vitamin A 15,000 IU, Vitamin D3 2,000 IU,
Vitamin E 95 IU, Trace Elements: Zinc 85 mg, Iron 50 mg, Manganese 35 mg, Copper 15 mg, Iodine 1.7 mg, Selenium 0.3 mg
Gut Flora Stabilizers: Enterococcus faecium DSM 10663/NCIMB 10415 1,000,000,000 cfu.
Duck and Glucosamine Chew
Ingredients: 85% Beef Head Skin, 15% Duck Meat. Analytical constituents: Protein 60%, Fat 12%, Moisture 10%, Ash 7,5%, Fibre 1,2% Nutritional additives per kg: 4.7 gr Green-lipped sea shell extract, 9.5 gr Glucosamine.
Sausage hotpot
Superfood Complete Crunch
Dental Treats
Healthy dental Chew
Scrummy sausage hotpot contains fur-friendly flaxseed for a just-groomed shiny coat. The Superfood Complete Crunch adds texture and creates a foodie flavour bomb. Add Dental Treats and a healthy Dental Chew to help reduce tartar build-up and promote good oral health.
Naturally occurring collagen for healthy joints & skin
Prebiotics to keep your dog's gut happy
Minimum 60% protein
Sausage Hotpot
Composition: Pork (60%), Broth, Sweet Potato (3%), Beans, Carrot, Peppers, Minerals, Salmon Oil, Kelp.
Analytical constituents: Crude Protein 10.5%, Crude Fat 5%, Crude
Fibre 0.70%, Crude Ash 2.3%, NFE 4.5%, Calcium 0.22%, Phosphorus
0.15%, Moisture 77%. Nutritional additives (per kg): Vitamin
D3 (3a671) 200 I.E., Zinc 25mg, Manganese 1.4mg, Copper 0.5mg.
Beef Superfood Complete Crunch
Ingredients: 65% Beef (Freshly Prepared Angus Beef (35%), Dried Beef (25%), Beef Fat (5%)), Sweet Potato, Beans, Beet Pulp, Dried Superfood Blend* (Including Carrot, Green Beans, Cauliflower, Tomato, Courgette), Omega 3 Supplement, Minerals, Joint Pack (Glucosamine 178 mg/kg, Methylsulfonylmethane 178 mg/kg, Chondroitin Sulphate 125 mg/kg), Fructooligosaccharides (175 mg/kg), Mannanoligosaccharides (50 mg/kg), Olive Extract (0.01%) *Each equivalent to 4% fresh ingredients Analytical constituents: Crude Protein 38%, Crude Fat 16%, Crude Fibre 4%, Crude Ash 6.5%,Moisture 8%, NFE 27.5%, Metabolisable Energy 382 kcal/100g, Omega 6 Fatty Acids 1.2%, Omega 3 Fatty Acids 0.7%, Calcium 1.1%, Phosphorus 0.9%, Collagen 14%
Nutritional additives: Vitamin A 14,423 IU, Vitamin D3 2,000 IU, Vitamin E 96 IU, Zinc 153 mg, Iron 48 mg, Manganese 34 mg, Copper 14 mg, Iodine 1.7 mg,
Selenium 0.38 mg.
Or Salmon Superfood Crunch
Ingredients: 65% Salmon (35% Freshly Prepared Salmon, 23% Dried Salmon, 4% Salmon Oil & 3% Salmon Stock),Sweet Potato, Beans, Beet Pulp, Dried Superfood Blend (Including: Dill, Spinach, Fennel, Asparagus, Tomato),Omega 3 Supplement, Minerals, Vitamins, Pre-biotics: Fructooligosaccharides (192 mg/kg), Mannanoligosaccharides (48mg/kg), Olive Extract (0.01%). Analytical constituents: Crude Protein 32%, Crude Fat 15%, Crude Fibre 2.5%, Crude Ash 9%, Moisture 8%, NFE 33.5%, Metabolisable Energy 378 kcal/100g, Omega 6 1.3%, Omega 3 3.4%,Calcium 1.8%, Phosphorus 1.1%, Collagen 4%. Nutritional additives: Vitamin A 14423 IU, Vitamin D3 2,000 IU, Vitamin E 96 IU, Zinc 48mg, Iron 48mg, Manganese 34mg, Copper 12 mg, Iodine 0.96mg.
Turkey Dental Treats
Ingredients: Freshly Prepared Turkey 46%, Sweet Potato 21%, Dried Turkey 14%, Potato, Freshly Prepared Wild Boar 4%, Cellulose, Turkey Gravy 1%, Sodium Hexametaphosphate (4,530 mg/kg), Activated Charcoal (4,230 mg/kg), Peppermint 0.3%, Minerals, Green Tea Extract 0.1%, Parsley 0.1%. Analytical constituents: Crude Protein 24%, Crude Fat 14%, Crude Fibre 6.5%, Crude Ash 8%, Moisture 8%, NFE 39.5%, Metabolisable Energy 345 kcal/100g, Omega 6 Fatty Acids 2.4%, Omega 3 Fatty Acids 0.2% Nutritional additives: Vitamin A 15,000 IU, Vitamin D3 2,000 IU, Vitamin E 95 IU, Zinc 50mg, Iron 50mg, Manganese 35mg, Copper 15mg, Iodine 1mg, Selenium 0.3 mg
Beef and Salmon oil Chew
Ingredients: 85% Beef Head Skin, 15% Beef Meat. Analytical constituents: Protein 60%, Fat 12%, Moisture 10%, Ash 7,5%, Fibre 1,2%.Nutritional additives per kg: Salmon Oil 26 gr.
Lamb Casserole
Superfood Complete Crunch
Dental Treats
Healthy Dental Chew
Yummy Lamb Casserole with carrots, peas and blueberries. Superfood Complete Crunch adds extra taste and texture and don’t forget to reward your furry pal with Dental Treats for happy tummies and healthy teeth. truly content canine.
Naturally occurring collagen for healthy joints & skin
Prebiotics to keep your dog's gut happy
Minimum 60% protein
Lamb casserole
Composition: Lamb (60%), Broth, Rice, Pumpkin, Carrot, Peas, Blueberries, Minerals, Salmon Oil, Kelp.
Analytical constituents: Crude Protein 10%, Crude Fat 8%, Crude
Fibre 0.70%,CrudeAsh3%,NfE 4.3%,Calcium 0.3%,Phosphorus 0.28%,
Moisture 74%. Nutritional additives (per kg): Vitamin D3
(3a671) 200 I.E., Zinc 25mg, Manganese 1.4mg.
Beef superfood complete crunch
Ingredients: 65% Beef (Freshly Prepared Angus Beef (35%), Dried Beef (25%), Beef Fat (5%)), Sweet Potato, Beans, Beet Pulp, Dried Superfood Blend* (Including Carrot, Green Beans, Cauliflower, Tomato, Courgette), Omega 3 Supplement, Minerals, Joint Pack (Glucosamine 178 mg/kg, Methylsulfonylmethane 178 mg/kg, Chondroitin Sulphate 125 mg/kg), Fructooligosaccharides (175 mg/kg), Mannanoligosaccharides (50 mg/kg), Olive Extract (0.01%) *Each equivalent to 4% fresh ingredients Analytical constituents: Crude Protein 38%, Crude Fat 16%, Crude Fibre 4%, Crude Ash 6.5%,Moisture 8%, NFE 27.5%, Metabolisable Energy 382 kcal/100g, Omega 6 Fatty Acids 1.2%, Omega 3 Fatty Acids 0.7%, Calcium 1.1%, Phosphorus 0.9%, Collagen 14%
Nutritional additives: Vitamin A 14,423 IU, Vitamin D3 2,000 IU, Vitamin E 96 IU, Zinc 153 mg, Iron 48 mg, Manganese 34 mg, Copper 14 mg, Iodine 1.7 mg,
Selenium 0.38 mg.
Or Salmon Superfood Crunch
Ingredients: 65% Salmon (35% Freshly Prepared Salmon, 23% Dried Salmon, 4% Salmon Oil & 3% Salmon Stock),Sweet Potato, Beans, Beet Pulp, Dried Superfood Blend (Including: Dill, Spinach, Fennel, Asparagus, Tomato),Omega 3 Supplement, Minerals, Vitamins, Pre-biotics: Fructooligosaccharides (192 mg/kg), Mannanoligosaccharides (48mg/kg), Olive Extract (0.01%). Analytical constituents: Crude Protein 32%, Crude Fat 15%, Crude Fibre 2.5%, Crude Ash 9%, Moisture 8%, NFE 33.5%, Metabolisable Energy 378 kcal/100g, Omega 6 1.3%, Omega 3 3.4%,Calcium 1.8%, Phosphorus 1.1%, Collagen 4%. Nutritional additives: Vitamin A 14423 IU, Vitamin D3 2,000 IU, Vitamin E 96 IU, Zinc 48mg, Iron 48mg, Manganese 34mg, Copper 12 mg, Iodine 0.96mg.
Turkey dental treats
Ingredients: Freshly Prepared Turkey 46%, Sweet Potato 21%, Dried Turkey 14%, Potato, Freshly Prepared Wild Boar 4%, Cellulose, Turkey Gravy 1%, Sodium Hexametaphosphate (4,530 mg/kg), Activated Charcoal (4,230 mg/kg), Peppermint 0.3%, Minerals, Green Tea Extract 0.1%, Parsley 0.1%. Analytical constituents: Crude Protein 24%, Crude Fat 14%, Crude Fibre 6.5%, Crude Ash 8%, Moisture 8%, NFE 39.5%, Metabolisable Energy 345 kcal/100g, Omega 6 Fatty Acids 2.4%, Omega 3 Fatty Acids 0.2% Nutritional additives: Vitamin A 15,000 IU, Vitamin D3 2,000 IU, Vitamin E 95 IU, Zinc 50mg, Iron 50mg, Manganese 35mg, Copper 15mg, Iodine 1mg, Selenium 0.3 mg
Beef and Salmon oil chew
Ingredients: 85% Beef Head Skin, 15% Beef Meat. Analytical constituents: Protein 60%, Fat 12%, Moisture 10%, Ash 7,5%, Fibre 1,2%.Nutritional additives per kg: Salmon Oil 26 gr.
Turkey Goulash
Superfood Complete Crunch
Immune-boosting Treats
Healthy dental Chew
Setting tails to Wag Mode, our tender turkey is gently steamed with vibrant veg to blend delectably with our Superfood Complete Crunch. Tasty treats to support the immune system and promote overall health and wellbeing and an irresistible dental chew to complete the day.
Naturally occurring collagen for healthy joints & skin
Prebiotics to keep your dog's gut happy
Minimum 60% protein
Turkey Goulash
Composition: Turkey (60%), Broth, Sweet Potato (3%), Beans, Carrot, Peppers, Minerals, Salmon Oil, Kelp.
Analytical constituents: Crude Protein 10.8%, Crude Fat 5.5%, Crude
Fibre 0.7%, Crude Ash 2.5%, NFE 2.5%, Calcium 0.23%, Phosphorus
0.18%, Moisture 78%. Nutritional additives (per kg):
Vitamin D3 (3a671) 200 I.E., Zinc 25mg, Manganese 1.4mg, Copper 1mg, Iodine 0.75mg.
Beef superfood complete Crunch
Ingredients: 65% Beef (Freshly Prepared Angus Beef (35%), Dried Beef (25%), Beef Fat (5%)), Sweet Potato, Beans, Beet Pulp, Dried Superfood Blend* (Including Carrot, Green Beans, Cauliflower, Tomato, Courgette), Omega 3 Supplement, Minerals, Joint Pack (Glucosamine 178 mg/kg, Methylsulfonylmethane 178 mg/kg, Chondroitin Sulphate 125 mg/kg), Fructooligosaccharides (175 mg/kg), Mannanoligosaccharides (50 mg/kg), Olive Extract (0.01%) *Each equivalent to 4% fresh ingredients Analytical constituents: Crude Protein 38%, Crude Fat 16%, Crude Fibre 4%, Crude Ash 6.5%,Moisture 8%, NFE 27.5%, Metabolisable Energy 382 kcal/100g, Omega 6 Fatty Acids 1.2%, Omega 3 Fatty Acids 0.7%, Calcium 1.1%, Phosphorus 0.9%, Collagen 14%
Nutritional additives: Vitamin A 14,423 IU, Vitamin D3 2,000 IU, Vitamin E 96 IU, Zinc 153 mg, Iron 48 mg, Manganese 34 mg, Copper 14 mg, Iodine 1.7 mg,
Selenium 0.38 mg.
Or Salmon Superfood Crunch
Ingredients: 65% Salmon (35% Freshly Prepared Salmon, 23% Dried Salmon, 4% Salmon Oil & 3% Salmon Stock),Sweet Potato, Beans, Beet Pulp, Dried Superfood Blend (Including: Dill, Spinach, Fennel, Asparagus, Tomato),Omega 3 Supplement, Minerals, Vitamins, Pre-biotics: Fructooligosaccharides (192 mg/kg), Mannanoligosaccharides (48mg/kg), Olive Extract (0.01%). Analytical constituents: Crude Protein 32%, Crude Fat 15%, Crude Fibre 2.5%, Crude Ash 9%, Moisture 8%, NFE 33.5%, Metabolisable Energy 378 kcal/100g, Omega 6 1.3%, Omega 3 3.4%,Calcium 1.8%, Phosphorus 1.1%, Collagen 4%. Nutritional additives: Vitamin A 14423 IU, Vitamin D3 2,000 IU, Vitamin E 96 IU, Zinc 48mg, Iron 48mg, Manganese 34mg, Copper 12 mg, Iodine 0.96mg.
Immune-boosting duck bones treats
Ingredients: Freshly Prepared Duck 40%, Freshly Prepared Chicken 24%, Sweet Potato 13%, Potato, Peas, Vegetable Protein, Minerals, Chicken Gravy 1%, Nucleotides 1%, Cellulose, Omega 3 Supplement, Prebiotics: Fructooligosaccharides (FOS 4,807 mg/kg), Beta Glucans (3,223 mg/kg), Mannanoligosaccharides (MOS 1,201 mg/kg) Camomile, Lavender. Analytical constituents: Crude Protein 25%, Crude Fat 16%, Crude Fibre 4.5%, Crude Ash 7.5%, Moisture 8%, NFE 39%, Metabolisable Energy 371 kcal/100g, Omega 6 Fatty Acids 2%, Omega 3 Fatty Acids 0.5% Nutritional additives: Vitamin A 15,000 IU, Vitamin D3 2,000 IU,
Vitamin E 95 IU, Trace Elements: Zinc 85 mg, Iron 50 mg, Manganese 35 mg, Copper 15 mg, Iodine 1.7 mg, Selenium 0.3 mg
Gut Flora Stabilizers: Enterococcus faecium DSM 10663/NCIMB 10415 1,000,000,000 cfu.
Duck and glucosamine Chew
Ingredients: 85% Beef Head Skin, 15% Duck Meat. Analytical constituents: Protein 60%, Fat 12%, Moisture 10%, Ash 7,5%, Fibre 1,2% Nutritional additives per kg: 4.7 gr Green-lipped sea shell extract, 9.5 gr Glucosamine.
Succulent British beef with all the trimmings
Superfood Complete Crunch
Dental Treats
Healthy dental Chew
Bond with your dog over juicy British beef with all the trimmings – just mix with vitamin-packed Superfood Complete Crunch for added crunchy goodness.
Naturally occurring collagen for healthy joints & skin
Prebiotics to keep your dog's gut happy
Minimum 60% protein
Succulent beef with all the trimmings
Composition: Beef (60%), Broth, Sweet potato (3%), Beans, Carrot, Peppers, Minerals, Salmon Oil, Kelp.
Analytical constituents: Crude Protein 10.8%, Crude Fat 8.5%, Crude Fibre 0.70%, Crude Ash 2.2%, NFE 1.8%, Calcium 0.21%, Phosphorus
0.17%, Moisture 76%. Nutritional additives (per kg): Vitamin D3 (3a671) 200 I.E., Zinc 25mg, Manganese 1.4mg.
Beef superfood complete crunch
Ingredients: 65% Beef (Freshly Prepared Angus Beef (35%), Dried Beef (25%), Beef Fat (5%)), Sweet Potato, Beans, Beet Pulp, Dried Superfood Blend* (Including Carrot, Green Beans, Cauliflower, Tomato, Courgette), Omega 3 Supplement, Minerals, Joint Pack (Glucosamine 178 mg/kg, Methylsulfonylmethane 178 mg/kg, Chondroitin Sulphate 125 mg/kg), Fructooligosaccharides (175 mg/kg), Mannanoligosaccharides (50 mg/kg), Olive Extract (0.01%) *Each equivalent to 4% fresh ingredients Analytical constituents: Crude Protein 38%, Crude Fat 16%, Crude Fibre 4%, Crude Ash 6.5%,Moisture 8%, NFE 27.5%, Metabolisable Energy 382 kcal/100g, Omega 6 Fatty Acids 1.2%, Omega 3 Fatty Acids 0.7%, Calcium 1.1%, Phosphorus 0.9%, Collagen 14%
Nutritional additives: Vitamin A 14,423 IU, Vitamin D3 2,000 IU, Vitamin E 96 IU, Zinc 153 mg, Iron 48 mg, Manganese 34 mg, Copper 14 mg, Iodine 1.7 mg,
Selenium 0.38 mg.
Or Salmon Superfood Crunch
Ingredients: 65% Salmon (35% Freshly Prepared Salmon, 23% Dried Salmon, 4% Salmon Oil & 3% Salmon Stock),Sweet Potato, Beans, Beet Pulp, Dried Superfood Blend (Including: Dill, Spinach, Fennel, Asparagus, Tomato),Omega 3 Supplement, Minerals, Vitamins, Pre-biotics: Fructooligosaccharides (192 mg/kg), Mannanoligosaccharides (48mg/kg), Olive Extract (0.01%). Analytical constituents: Crude Protein 32%, Crude Fat 15%, Crude Fibre 2.5%, Crude Ash 9%, Moisture 8%, NFE 33.5%, Metabolisable Energy 378 kcal/100g, Omega 6 1.3%, Omega 3 3.4%,Calcium 1.8%, Phosphorus 1.1%, Collagen 4%. Nutritional additives: Vitamin A 14423 IU, Vitamin D3 2,000 IU, Vitamin E 96 IU, Zinc 48mg, Iron 48mg, Manganese 34mg, Copper 12 mg, Iodine 0.96mg.
Turkey dental treats
Ingredients: Freshly Prepared Turkey 46%, Sweet Potato 21%, Dried Turkey 14%, Potato, Freshly Prepared Wild Boar 4%, Cellulose, Turkey Gravy 1%, Sodium Hexametaphosphate (4,530 mg/kg), Activated Charcoal (4,230 mg/kg), Peppermint 0.3%, Minerals, Green Tea Extract 0.1%, Parsley 0.1%. Analytical constituents: Crude Protein 24%, Crude Fat 14%, Crude Fibre 6.5%, Crude Ash 8%, Moisture 8%, NFE 39.5%, Metabolisable Energy 345 kcal/100g, Omega 6 Fatty Acids 2.4%, Omega 3 Fatty Acids 0.2% Nutritional additives: Vitamin A 15,000 IU, Vitamin D3 2,000 IU, Vitamin E 95 IU, Zinc 50mg, Iron 50mg, Manganese 35mg, Copper 15mg, Iodine 1mg, Selenium 0.3 mg
Beef and Salmon oil chew
Ingredients: 85% Beef Head Skin, 15% Beef Meat. Analytical constituents: Protein 60%, Fat 12%, Moisture 10%, Ash 7,5%, Fibre 1,2%.Nutritional additives per kg: Salmon Oil 26 gr.
Each Caboodle box is a week’s worth of healthy eating, delivered in daily, ready-to-serve packs. It’s the simplest way to keep your dog on track nutritionally—whether you’re at home, at work or away for the weekend.
Health-first: portioned for healthy weight, digestion, joints & immunity
Balanced variety: a full week of rotating meals to prevent boredom
No fillers. No measuring. No guesswork.
Totally flexible: skip, pause or cancel anytime
Get meals made with purpose, not padding. Take the quiz to find their feel-good, live-long, lick-the-bowl-clean plan. Use code FIRSTBOX30 for 30% off your first order.